Case overview
The Brief
Forsage Logistics approached Graphios seeking a full-scale rebranding of their business, starting with the transformation of their fleet of 350 trucks and trailers using custom 3M vehicle wraps. In addition to updating their fleet, they needed a modern, user-friendly website that aligned with their new brand identity. The goal was to create a cohesive and impactful presence both on the road and online, helping them boost visibility, engage new customers, and reinforce their leadership in the logistics industry.
Our Approach
Graphios began by developing a strategy to ensure the consistent transformation of Forsage Logistics’ fleet of 350 trucks and trailers using high-quality 3M wraps. We worked closely with the client to understand their brand vision and translated that into vibrant, eye-catching designs that would stand out on the road. Our expert installation team handled the application of the wraps with precision, ensuring each truck and trailer was wrapped flawlessly, creating a cohesive look across the entire fleet. The use of durable 3M materials guaranteed that the wraps would withstand harsh weather conditions and maintain their vibrancy for years.
Simultaneously, we designed and developed a modern, user-friendly website that complemented the refreshed brand identity. Our focus was on creating a clean, easy-to-navigate site that showcased Forsage Logistics’ updated fleet, services, and commitment to excellence. The website was optimized for both desktop and mobile, ensuring customers could easily access information about the company from any device. By aligning both the fleet and digital rebranding, we ensured Forsage Logistics would have a strong, unified presence both on the road and online, driving brand recognition and customer engagement.
The Results
The rebranding project successfully transformed the client’s fleet of 350 trucks and trailers, making a bold visual impact on the road. The high-quality 3M wraps provided a vibrant, professional look that not only enhanced the company’s presence but also reinforced their brand identity across all vehicles. The seamless application of the wraps ensured consistency, giving the fleet a cohesive appearance that strengthened the company’s visibility and recognition in their industry.
Alongside the fleet transformation, the new website became a powerful tool for engaging customers online. The modern, user-friendly design aligned perfectly with the refreshed brand image, offering visitors an easy navigation experience with clear messaging about the company’s services. The combination of the rebranded fleet and updated website significantly increased the company’s visibility, both on the road and online, helping drive new business and reinforcing their leadership in the market.
